PLAYSTUDIOS, a leading creator of casino games, has teamed up with some of the city’s most gifted artists. Designed to celebrate the release of the developer’s newest software, titled “myVEGAS Bingo,” the one-of-a-kind artwork is a testament to the city’s artistic prowess.
In the ‘Lucky Numbers’ campaign, which kicked off at the beginning of April, five local artists were given the opportunity to display their unique views on giant Bingo balls placed in prominent locations around the Las Vegas Strip.
Fantastic Bingo Teamwork
MyVegas Bingo is one of the most unique and exciting games from PLAYSTUDIOS, according to Andrew Pascal, founder, chairman, and chief executive officer. It does a wonderful job of building on the universe that myVEGAS slots established. They wanted to do something special for the launch, so they teamed up with some of Sin City’s most innovative artists who exemplify the unstoppable energy of Las Vegas. Their unique aesthetics and varied experiences mirror those of our game library and our rapidly expanding worldwide player base.
Vegas’s artistic community, said Steve Zanella, MGM Resorts International’s chief commercial officer, is one of the city’s greatest assets. To launch myVEGAS Bingo and commemorate their ten-year cooperation with PLAYSTUDIOS, they decided to put on a display of these works.
Each of the five featured artists in this ad campaign wanted to get a certain message across through their creations.
Character Yerman is central to the works of Ryan Brunty (B11). After his grandfather passed away, he found solace in creating the self-portrait Yerman. Brunty now gives talks on his experience recovering from mental illness. He can find his B11 Bingo ball at Mandalay Bay.
Using vivid images and iconography influenced by late nights and neon lights, Jerry Misko’s (I19) paintings capture the essence of Las Vegas. There are examples of his paintings in institutional collections. The Volcano Lagoon at The Mirage is where you’ll find Misko’s Bingo ball.
The N42’s Nancy Good: The artworks of Good combine contemporary techniques and materials with the aesthetic norms of several ancient cultures. The Brooklyn Bridge in New York City is where she keeps her ball.
Miguel Rodriguez (G59) is a sculptor who has had his work shown all around Las Vegas. He has also painted several enormous murals for both public and private spaces. You may find his Bingo ball in the Excalibur’s main lobby.
O70 Mary Felker: Artist Felker makes a living as a professional, and her work has been featured on the covers of magazines in the area. The ball she’s throwing is in the main foyer of the MGM Grand.